A Colorful Approach

Brochure and contest entry form for Life in Color

Assignment:

Texas Paint and Benjamin Moore came to D Home looking for a unique way to target high-end interior designers in hopes of increasing their business with them, while also positioning Texas Paint as a leader in the luxury market.

Strategy:

Develop an experiential marketing program that encourages these contractors to engage with Texas Paint’s high-end Benjamin Moore products and also gives these designers an opportunity to gain exposure for their own talents.

Activation:

The D Home team created a custom contest specifically for these designers, promoting the use of the clients’ products. The winners were highlighted in a multi-page print feature and were also celebrated at a VIP event hosted exclusively by D Home and the clients.

Promotional elements for the contest included Sponsored Blog Posts like this one.